In the world of healthcare, alternative medicine systems like Ayurveda, Yoga, Unani, Siddha, and Homeopathy (AYUSH) have gained significant traction for their holistic approach to wellness. Recently, the Confederation of Indian Industry (CII) hosted the 7th CII AYUSH Conclave, shedding light on emerging trends and market potential within the AYUSH industry. Let’s dive into the key highlights and insights shared during this enlightening event.
Understanding AYUSH and Its Growing Importance: AYUSH comprises a diverse range of traditional healthcare practices deeply rooted in Indian culture and heritage. These systems focus on maintaining a balance between the mind, body, and spirit to achieve optimal health and well-being. With increasing awareness and acceptance, AYUSH has garnered attention not only in India but also around the world.
Exploring the Themes of the 7th CII AYUSH Conclave: The theme of the 7th CII AYUSH Conclave, "Emerging trends in AYUSH: Unleashing the market potential," captured the essence of the discussions held during the event. Thought leaders, practitioners, government officials, and industry experts converged to explore various facets of the AYUSH sector.
Insights from Padmashri Vaidya Rajesh Kotecha: Padmashri Vaidya Rajesh Kotecha, Secretary of the Ministry of AYUSH, shared valuable insights into the sector's growth trajectory. Highlighting the remarkable achievement of reaching a value of 24 billion in just a decade, he highlighted the escalating demand for AYUSH products and services, both domestically and internationally.
Dr. Rabinarayan Acharya's Perspectives: Dr. Rabinarayan Acharya, Director General of the Central Council for Research in Ayurvedic Sciences (CCRAS), shed light on government initiatives aimed at developing the AYUSH sector. Collaborative research efforts and plans to develop key botanicals by 2030 highlights the commitment to quality, safety, and efficacy within the industry.
Shashwat Goenka's Emphasis on Holistic Well-being: Shashwat Goenka, Chairman of the CII National Taskforce on AYUSH, explained the importance of holistic well-being promoted by AYUSH practices. With a focus on preventive healthcare and natural remedies, AYUSH offers a comprehensive approach to wellness that resonates with modern consumers.
Rajiv Vasudevan's Insights on Mainstreaming AYUSH: Rajiv Vasudevan, Co-Chairman of the CII National Taskforce on AYUSH, highlighted significant milestones in mainstreaming AYUSH practices. From the indexing of disease terminology by WHO to the launch of the Global Centre of Traditional Medicine in India, efforts are underway to integrate AYUSH into mainstream healthcare systems.
Implications of the Conclave Discussions: The discussions at the 7th CII AYUSH Conclave highlighted the growing relevance and potential of the AYUSH sector in addressing modern healthcare challenges. From exploring digital platforms for service delivery to ensuring quality standards across products and services, stakeholders are actively working towards advancing the AYUSH agenda.
The Way Forward: As the AYUSH sector continues to evolve, there is a pressing need to utilise its full potential to achieve universal health coverage. By fostering collaborations, driving innovation, and promoting evidence-based practices, AYUSH can play a pivotal role in transforming the healthcare landscape.
In conclusion, The 7th CII AYUSH Conclave catalyzed meaningful discussions and collaborations within the AYUSH ecosystem. With a renewed focus on unlocking market potential and expanding access to traditional healthcare practices, the AYUSH sector is poised for exponential growth and impact in the years to come.
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